Blog writing is one of the most effective ways to create SEO friendly content that sells, and it’s a great way to connect with your audience, share your expertise, and promote your brand. Businesses are increasingly using blog writing as a tool to increase traffic and sales. In order to make the most of this marketing strategy, it is important to ensure that they consistently produce great content. But not all content is created equal. In order for your content to be effective, it needs to be SEO friendly. That means creating content that is keyword rich, informative, and engaging.
There are a number of factors that determine how effective your Blog content will be. Here are some of the most important ones:
Topic Selection: The first step to creating great content is choosing a topic that your audience is interested in. Once you have a topic, you can start to brainstorm ideas for your Blog post. This might require some research in advance, but it will be worth it in the end. One way to come up with Blog post ideas is to use online tools. There are a number of different tools out there that can help you generate ideas based on keywords or topics that you input. This can be a great way to come up with ideas if you’re struggling to think of something on your own. Another benefit of using online tools is that they can help you determine what topics are popular among your audience. This can be helpful in deciding what to write about.
Compelling Title: A title is the first thing that a reader will see, so it’s important to make it count. Write a title that is attention-grabbing and informative. If you can, try to include a keyword or two. This will help your content get found in search engines. Ideally, the length of your title should be between 50-60 characters. According to a study by CoSchedule, headlines with 8 or more words get a 20% higher click-through rate. In order to ensure that your title is both attention-grabbing and keyword rich, try to make it 8 words or more.
Coverage: Make sure your Blog post covers all the important points related to your topic. You don’t want to leave anything out. It should answer their questions and address their pain points. Creating an outline before you start writing can be very helpful. Not only it will help you stay on track, but it will also ensure that you don’t forget to include anything important. Its also a great idea to organize your post in smaller sections each with a sub-heading. This will make your content more scannable and easy to read. If possible, try to include images or videos to break up the text and make your content more engaging.
Ideal Length: Your content should be long enough to thoroughly address the topic, but not so long that it’s overwhelming. A good rule of thumb is to aim for around 1,000 words. This will give you enough room to include all the relevant information without losing your reader’s attention. This is to be noted that the ideal length can vary depending on the topic. For example, a How-To guide will require more words than a listicle. Your industry and target audience should also be taken into account.
SEO : SEO optimizing your Blog post is extremely important and will help it reach a wider audience. Its for that reason you should always plan your SEO goals for a Blog post in advance. Also make sure to do your keywords research before you start writing the post and include keywords in your title, excerpts, sub-headings, and body. But be careful not to overdo it – using too many keywords may make your content sound unnatural. As for keywords density, 2-5% is a good rule of thumb. However there are a number of factors that can influence this number, so it’s best to test and see what works best for you.
Originality: With so much content being published every day, it’s important to make sure your content is original. This doesn’t mean that you have to come up with an entirely new topic. But you should approach it from a different angle or offer a unique perspective. This will help your content stand out and give readers a reason to choose your post over the others.
Credibility: Establishing credibility is important if you want your audience to take you seriously. In order to do this, provide evidence to support what you are saying. This could include third-party references, popular statistics, or links to high-quality resources. Someone said “facts tell, stories sell”, so try to include personal anecdotes, case studies, or data from reliable sources. This will make your content more believable and help you build trust with your audience.
Call to Action: Always include a call to action at the end of your post. This could be something as simple as asking readers to share your content, sign up for your newsletter, or leave a comment. A call to action gives readers a specific task to do after they’ve finished reading your post. This helps to ensure that they don’t just move on to the next thing without taking any action.
By following these tips, you can write truly awesome content that is not only SEO friendly but also engaging and sells like crazy. So what are you waiting for? Start writing!
