If you’re an SEO professional, then you know that the landscape of SEO is always changing. And with each change comes a new batch of concepts and jargon that can be hard to keep up with. However, it’s important to stay informed about the latest trends and changes so that you can stay ahead of the curve and keep your website ranking high in Google.
That’s why we’ve put together a list of 5 SEO concepts that have emerged in the last 2 years. These concepts are important to understand if you want to stay ahead of the curve and improve your SEO strategy. So without further ado, let’s get started!
1. Core Web Vitals: These are metrics that measure the performance of a website. They include things like page load time, interactivity, and stability. Google uses these factors to determine whether or not a website is providing a good user experience. Technically speaking, 3 key elements of Core Web Vitals are:
– Largest Contentful Paint (LCP): This measures how long it takes for the main content of a page to load.
– First Input Delay (FID): This measures how long it takes for a user to be able to interact with a page.
– Cumulative Layout Shift (CLS): This measures how stable the content is on a page.
You can check your website Core Web Vitals in the Search Console or by running a Google page load speed test.
2. Passage Indexing: Passage indexing is a new feature from Google that allows small sections of content to be indexed, even if the overall page is not relevant to the user’s query. For example, let’s say you wrote a long-form post about affiliate marketing. Your goal was to cover the topic in its entirety, so you included sections on how to be a successful affiliate marketer, what affiliate marketing tools to use, what affiliate marketing networks are most popular, and how to get started in affiliate marketing.
While your page as a whole may not be relevant to the user’s query, there are small passages within the page that are. Google passage indexing allows those small, relevant passages to be indexed and appear in search results, even if the overall page does not.
This is a great way to improve the SEO of your long-form content, because it means that even if the page as a whole is not ranked highly, small sections of it can still be found and accessed by users.
3. SEO Writing Assistant: A SEO Writing Assistant is a tool that helps you optimize your content for SEO. It can be used to check things like keyword density, readability, and whether or not your content is optimized for featured snippets. There are free and paid versions of SEO Writing Assistants available. Some popular ones are SurferSEO, SEMrush, AIOSEO, Yoast SEO and Bertha. Some of these are AI-powered and can even help you improve your writing by suggesting changes to your content.
The future of SEO Writing Assistant looks promising. With the ever-changing landscape of SEO, tools that help you optimize your content are more important than ever. SEO Writing Assistant is a great tool to have in your arsenal and it will only get better with time.
4. E.A.T. – E-A-T- stands for expertise, authoritativeness, and trustworthiness. It’s a set of guidelines from Google that aims to improve the quality of search results by enhancing transparency and establishing trust between users and websites. The E-A-T guidelines are especially important for so-called “Your Money or Your Life” (YMYL) websites. These are websites that deal with important life decisions, such as financial, medical, or legal advice. Google wants to empower users by making sure they’re getting accurate information from trustworthy sources on YMYL websites.
The E-A-T guidelines are also important for content creators. By understanding and following these guidelines, you can create content that will not only rank well in Google, but also build trust with your audience.
5. Machine Learning & AI: Machine learning and AI are two of the most important trends in SEO right now. Machine learning is a method of data analysis that automates the process of finding patterns and insights in data. AI, on the other hand, is a broader term that refers to the ability of machines to perform tasks that normally require human intelligence, such as understanding natural language and recognizing images.
Both machine learning and AI are being used by Google to improve the quality of search results. For example, Google’s RankBrain algorithm uses machine learning to better understand user queries and match them with the most relevant results. And Google’s image recognition algorithm can now identify objects in images, which is helping the company improve image search. Machine learning and AI are also being used by SEO professionals to improve their workflows. For example, there are now tools that can help you automatically generate title tags and meta descriptions, and there are even tools that can help you write better content by suggesting topics and keywords to target.
The future of SEO is machine learning and AI. As these technologies continue to develop, they will become more and more important for both Google and SEO professionals. These were 5 most important SEO concepts you need to know for the year 2022! The landscape of SEO is always changing, and it can be hard to keep up with the latest trends, concepts, and jargon. However, it’s important to stay up-to-date and informed about the latest SEO trends so that you can stay ahead of the curve and keep your website ranking high in Google. Thanks for reading!
