Retargeting is the process of targeting ads to people who have previously visited your website. It’s a powerful way to reconnect with potential customers who may have been interested in your product or service but didn’t make a purchase. Retargeting is an incredibly effective way to market to potential customers who have interacted with your website in some way. By targeting ads specifically to these individuals, you can increase the chances that they’ll come back and make a purchase.
For ecommerce businesses, retargeting can be a particularly valuable tool. Since people who visit ecommerce websites are often in the market for something, retargeting them with relevant ads can help you close the sale. Additionally, retargeting can be used to increase brand awareness and drive traffic to your website.
As an online business, if you’re looking to get started with retargeting, here are 10 retargeting lists that are particularly useful for ecommerce businesses:
1. Site Search users list: Site search is a powerful way to understand what your customers are looking for on your website. By tracking site search data, you can create a list of people who have searched for specific terms or products on your website. This list can be used to generate new keywords ideas and analyze your customers’ search behavior.
2. Abandoned cart list: A significant number of online shoppers abandon their carts before completing a purchase. This list includes everyone who placed an item in their shopping cart but didn’t complete the purchase. By targeting ads to people who have abandoned their carts, you can encourage them to come back and finish their purchase. This is one commonly used retargeting list for ecommerce businesses.
3. Repeat purchasers list: This is a list of customers who have made more than one purchase from your website. These customers are more likely to be interested in your product or service and are more valuable than one-time purchasers. You can use this list for your loyalty program or to target ads for complementary products.
4. Repeat visitors of the same product: This list includes people who have visited the same product page multiple times. These visitors may be interested in the product but are unsure about making a purchase. By targeting ads to these visitors, you can encourage them to take the next step and buy the product. Additionally, you can also use insights from this list to improve your product page.
5. Product reviews/FAQs readers: This list includes people who have read product reviews or FAQs on your website. These individuals are interested in your product but may have some questions or concerns. By targeting ads to this list, you can address their concerns and encourage them to make a purchase. Additionally, you can use this list to improve your product reviews and FAQs.
6. Offers/deals/discounts announcement pageview list: This list includes people who have viewed pages on your website that announce offers, deals, or discounts. These individuals are interested in taking advantage of these offers but may need a little encouragement to do so. You can use this list to target ads for specific offers or deals. Additionally, you can use this list to improve your offer announcement timings and frequency.
7. Google Smart List: Google smart list are generated based on historical conversion data. This list includes people who are most likely to convert during subsequent sessions. By targeting ads to this list, you can optimize your marketing budget and increase the chances of conversion. This is relatively new tactic, but it can be extremely beneficial for ecommerce businesses.
8. Most profitable Age/Gender list: This list includes people who belong to the most profitable age and gender group for your business. Google Analytics can help you generate this list. By targeting ads to this list, you can maximize your return on investment. This list can be used to target ads specifically to this group. Additionally, you can use this list to adjust your product mix.
9. Specific page drop off list: This list includes people who have visited a specific page on your website but didn’t take any action and bounced off. This list can be used to target ads specifically to people who have visited this page. You don’t want to create this for every page on your website as that would be too granular. This list can be used to target ads for products or services that are most popular or profitable.
10. Most popular location user list: This list includes people who live in the most popular locations for your business. This list can be used to target ads specifically to people in these locations. Additionally, this list can be used to adjust your product mix or pricing.
These are just some of the incredibly useful retargeting lists for ecommerce businesses. By using these lists, you can improve your retargeting efforts and increase your sales.
One Response
Retargeting is one of the most effective ways to reach out to past website visitors. By targeting specific groups of people, ecommerce businesses can improve their chances of conversion and increase their sales. These lists are generated by tracking the behavior of website visitors, so it’s a great way to target ads to specific people who are likely to be interested in your product or service. Great post!