On July 11, 2022, Google Analytics 4 was released with new dimensions and metrics. This update enables users to see bounce rate, additional UTM parameter values, and conversion rate across various surfaces. With this data, businesses can optimize their marketing strategies for better performance. The Google Analytics Data API is also updated with this release to provide more comprehensive data access. Thanks to these enhancements, businesses can gain a deeper understanding of how their customers interact with their website and make better decisions about where to allocate their marketing resources.
Three of the most notable additions in Google Analytics 4 are the inclusion of bounce rate, UTM term & UTM Ad Content, and conversion rate.
Bounce Rate
Bounce rate is a new metric for GA4 that reflects the percentage of sessions during which a user only viewed one page on your website before leaving. This is different from how bounce rate is calculated in Universal Analytics, so it’s important to keep that in mind when comparing the two metrics. The addition of bounce rate gives businesses a better understanding of how engaged their website visitors are and whether they’re finding what they’re looking for on your site. The metric ‘Engagement Rate’ is actually exactly opposite of bounce rate.
UTM Term & UTM Ad Content
In addition to the new metric, there are also two new dimensions – UTM Term & UTM Ad Content. The UTM Term dimension enables you to see the value assigned to the utm_term parameter across user and session scopes. The UTM Ad Content dimension enables you to see the value assigned to the utm_content parameter across user and session scopes. These new dimensions give businesses more insight into how their customers are interacting with their website.
Conversion Rate
Finally, conversion rate is another new addition to GA4 that reflects the percentage of sessions during which a user completed a conversion event. This is a valuable metric for businesses to track because it allows them to see how effective their website is at converting visitors into customers or leads.
Overall, the new features in Google Analytics 4 provide businesses with more insights into how their customers interact with their website. With this data, businesses can optimize their marketing strategies for better performance. We encourage you to check out the full list of features in the updated product and start using it to improve your website’s performance today!
